Strategic marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill, Irwin,
c2003.
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| Edition: | 7th ed. |
| Series: | The McGraw Hill, Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xvii,843 p. : ill. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0071151613 |