Cites del registre

Cita APA (7th ed.)
McCarthy, E. J., & Perreault, W. D. (1988). Essentials of marketing (4th ed.). Irwin.
Cita Chicago (17th ed.)
McCarthy, E. Jerome, i William D. Perreault. Essentials of Marketing. 4th ed. Homewood, Ill.: Irwin, 1988.
Cita MLA (9th ed.)
McCarthy, E. Jerome, i William D. Perreault. Essentials of Marketing. 4th ed. Irwin, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.