APA (7th ed.) Citation
McCarthy, E. J., & Perreault, W. D. (1988). Essentials of marketing (4th ed.). Irwin.
Chicago Style (17th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing. 4th ed. Homewood, Ill.: Irwin, 1988.
MLA (9th ed.) Citation
McCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing. 4th ed. Irwin, 1988.
Warning: These citations may not always be 100% accurate.