Cita APA (7a ed.)

McCarthy, E. J., & Perreault, W. D. (1988). Essentials of marketing (4th ed.). Irwin.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, y William D. Perreault. Essentials of Marketing. 4th ed. Homewood, Ill.: Irwin, 1988.

Cita MLA (9a ed.)

McCarthy, E. Jerome, y William D. Perreault. Essentials of Marketing. 4th ed. Irwin, 1988.