Cita APA (7th ed.)

McCarthy, E. J., & Perreault, W. D. (1988). Essentials of marketing (4th ed.). Irwin.

Cita Chicago (17th ed.)

McCarthy, E. Jerome, i William D. Perreault. Essentials of Marketing. 4th ed. Homewood, Ill.: Irwin, 1988.

Cita MLA (9th ed.)

McCarthy, E. Jerome, i William D. Perreault. Essentials of Marketing. 4th ed. Irwin, 1988.