APA (7th ed.) Zitazioa

McCarthy, E. J., & Perreault, W. D. (1988). Essentials of marketing (4th ed.). Irwin.

Chicago Style (17th ed.) Zitazioa

McCarthy, E. Jerome, eta William D. Perreault. Essentials of Marketing. 4th ed. Homewood, Ill.: Irwin, 1988.

MLA (9th ed.) Zitazioa

McCarthy, E. Jerome, eta William D. Perreault. Essentials of Marketing. 4th ed. Irwin, 1988.