Citazione Stile APA (7a Edizione)

McCarthy, E. J., & Perreault, W. D. (1988). Essentials of marketing (4th ed.). Irwin.

Citazione stile Chigago Style (17a edizione)

McCarthy, E. Jerome, e William D. Perreault. Essentials of Marketing. 4th ed. Homewood, Ill.: Irwin, 1988.

Citatione MLA (9a ed.)

McCarthy, E. Jerome, e William D. Perreault. Essentials of Marketing. 4th ed. Irwin, 1988.