Basic marketing : a managerial approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1987.
|
| Edition: | 9th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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MARC
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| 082 | 0 | |a 658.8 |2 19 | |
| 100 | 1 | 0 | |a McCarthy, E. Jerome |q (Edmund Jerome) |
| 245 | 1 | 0 | |a Basic marketing : |b a managerial approach / |c E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | |a 9th ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b Irwin, |c c1987. | |
| 300 | |a xviii, 749 p. : |b col. ill. ; |c 25 cm. + |e 1 computer disk (5 1/4 in.) | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 500 | |a Includes indexes. | ||
| 500 | |a System requirements for disk (version 1.0): IBM PC. | ||
| 504 | |a Bibliography: p. 696-714. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | 0 | |a Perreault, William D. |
| 908 | |a 060627 | ||
| 942 | |c G | ||
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