Cita APA (7a ed.)
McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.
Cita Chicago Style (17a ed.)
McCarthy, E. Jerome, y William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.
Cita MLA (9a ed.)
McCarthy, E. Jerome, y William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.
Precaución: Estas citas no son 100% exactas.