APA-viite (7. p.)

McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.

Chicago-viite (17. p.)

McCarthy, E. Jerome, ja William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.

MLA-viite (9. p.)

McCarthy, E. Jerome, ja William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.