Cita APA (7th ed.)

McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.

Cita Chicago (17th ed.)

McCarthy, E. Jerome, i William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.

Cita MLA (9th ed.)

McCarthy, E. Jerome, i William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.