APA (7e ed.) Bronvermelding

McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.

Chicago (17e ed.) Bronvermelding

McCarthy, E. Jerome, en William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.

MLA (9e ed.) Bronvermelding

McCarthy, E. Jerome, en William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.