APA-referens (7:e uppl.)

McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.

Chicago-referens (17:e uppl.)

McCarthy, E. Jerome, och William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.

MLA-referens (9:e uppl.)

McCarthy, E. Jerome, och William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.