Strategic market planning : problems and analytical approaches /

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Bibliographic Details
Main Author:	Abell, Derek F., 1938-
Other Authors:	Hammond, John S., 1937- (joint author.)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Subjects:	Marketing > Management > Case studies. Marketing > Management.
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number:	HF5415.13.A24
Barcode BK011578	Available Place a Hold