Strategic market planning : problems and analytical approaches /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1979.
|
| Subjects: | |
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| 100 | 1 | |a Abell, Derek F., |d 1938-. | |
| 245 | 1 | 0 | |a Strategic market planning : |b problems and analytical approaches / |c Derek F. Abell, John S. Hammond. |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1979. | ||
| 300 | |a xii, 527 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Hammond, John S., |d 1937-, |e joint author. | |
| 908 | |a 060627 | ||
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