Basic marketing : a managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1987.
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| Edition: | 9th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Item Description: | Includes indexes. System requirements for disk (version 1.0): IBM PC. |
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| Physical Description: | xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) |
| Bibliography: | Bibliography: p. 696-714. |
| ISBN: | 0256036497 0256060517 (disk) |