Marketing management : strategies and programs /

Marketing management : strategies and programs /

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Bibliographic Details
Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1991.
Edition:4th ed.
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management.
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Marketing management : strategies and programs /

Marketing management : strategies and programs / by Guiltinan, Joseph P.

Published 1988
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Marketing management : strategies and programs /

Marketing management : strategies and programs / by Guiltinan, Joseph P.

Published 1982
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