Cita APA (7th ed.)

Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Guiltinan, Joseph P., i Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. New York: McGraw-Hill, 1991.

Cita MLA (9th ed.)

Guiltinan, Joseph P., i Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill, 1991.