Marketing management : strategies and programs /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1991.
|
| Edition: | 4th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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| 008 | 901031s1991 nyua b 00110 eng | ||
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| 082 | 0 | 0 | |a 658.8 |2 20 |
| 100 | 1 | 0 | |a Guiltinan, Joseph P. |
| 245 | 1 | 0 | |a Marketing management : |b strategies and programs / |c Joseph P. Guiltinan, Gordon W. Paul. |
| 250 | |a 4th ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1991. | |
| 300 | |a xvii, 449 p. : |b col. ill. ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | 0 | |a Paul, Gordon W. |
| 908 | |a 060627 | ||
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Marketing management : strategies and programs /