Optimal database marketing : strategy, development, and data mining /

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Bibliographic Details
Main Author:	Drozdenko, Ronald G.
Other Authors:	Drake, Perry D.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Pub., c2002.
Subjects:	Database marketing. Electronic commerce.
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Optimal database marketing : strategy, development, and data mining / by Drozdenko, Ronald G.

Published 2002

Book