APA (7th ed.) Citation
Drozdenko, R. G., & Drake, P. D. (2002). Optimal database marketing: Strategy, development, and data mining. Sage Pub..
Chicago Style (17th ed.) Citation
Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. Thousand Oaks, Calif.: Sage Pub., 2002.
MLA (9th ed.) Citation
Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. Sage Pub., 2002.
Warning: These citations may not always be 100% accurate.