Optimal database marketing : strategy, development, and data mining /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Pub.,
c2002.
|
| Subjects: | |
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| 100 | 1 | |a Drozdenko, Ronald G. | |
| 245 | 1 | 0 | |a Optimal database marketing : |b strategy, development, and data mining / |c Ronald G. Drozdenko, Perry D. Drake. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Pub., |c c2002. | ||
| 300 | |a xxii, 398 p : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references (p. 383-385) and indexes. | ||
| 650 | 0 | |a Database marketing. | |
| 650 | 0 | |a Electronic commerce. | |
| 700 | 1 | |a Drake, Perry D. | |
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