Optimal database marketing : strategy, development, and data mining /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Pub.,
c2002.
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| Subjects: | |
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| Physical Description: | xxii, 398 p : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references (p. 383-385) and indexes. |
| ISBN: | 0761923578 (acidfree paper) |