Marketing management : strategies and programs /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw - Hill,
c1988.
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| Edition: | 3rd ed. |
| Series: | McGraw - Hill series in marketing
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| Subjects: | |
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| Physical Description: | 427 p. |
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| ISBN: | 0070489297 |