Marketing management : strategies and programs /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw - Hill,
c1988.
|
| Edition: | 3rd ed. |
| Series: | McGraw - Hill series in marketing
|
| Subjects: | |
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| 245 | 1 | 0 | |a Marketing management : |b strategies and programs / |c Joseph P Guiltinan. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b McGraw - Hill, |c c1988. | ||
| 300 | |a 427 p. | ||
| 440 | 0 | |a McGraw - Hill series in marketing | |
| 650 | 0 | |a Marketing |x Management. | |
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