Marketing management : strategies and programs /

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Bibliographic Details
Main Author:	Guiltinan, Joseph P.
Other Authors:	Paul, Gordon W.
Format:	Book
Language:	English
Published:	New York : McGraw - Hill, c1988.
Edition:	3rd ed.
Series:	McGraw - Hill series in marketing
Subjects:	Marketing > Management.
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Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number:	HF5415.13.G84 1988
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