International Business: The Challenges of Globalization, Global Edition/

<p>International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting success...

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Bibliographic Details

Main Authors:	Wild, John J. (Author), Wild, Kenneth L. (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2023.
Edition:	Tenth edition
Subjects:	Business & Economics/Management
Online Access:	https://resolver.vitalsource.com/9781292450193
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