Global Marketing, Global Edition/

For global marketing courses. Three decades of success preparing global marketers Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analy...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Keegan, Warren J. (Awdur), Green, Mark C. (Awdur)
Fformat: Electronig Llyfr
Cyhoeddwyd: Harlow : Pearson International Content, 2025.
Rhifyn:Eleventh edition
Mynediad Ar-lein:https://resolver.vitalsource.com/9781292482750
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!