Global Marketing, Global Edition/
For global marketing courses. Three decades of success preparing global marketers Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analy...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Elektronik Kitap |
| Baskı/Yayın Bilgisi: |
Harlow :
Pearson International Content,
2025.
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| Edisyon: | Eleventh edition |
| Online Erişim: | https://resolver.vitalsource.com/9781292482750 |
| Etiketler: |
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