Marketing Management/
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as...
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| Hlavní autoři: | , , , , |
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| Médium: | Elektronický zdroj Kniha |
| Vydáno: |
Harlow :
Pearson International Content,
2024.
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| Vydání: | Fifth edition |
| Témata: | |
| On-line přístup: | https://resolver.vitalsource.com/9781292458786 |
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