Integrated Advertising, Promotion, and Marketing Communications, Global Edition/

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in...

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Bibliographic Details

Main Authors:	Clow, Kenneth E (Author), Baack, Donald E (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2021.
Edition:	Ninth edition
Subjects:	Business & Economics/Management
Online Access:	https://resolver.vitalsource.com/9781292411347
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