Marketing Management : A Relationship Approach/

<br>This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used bymost marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers,...

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Dettagli Bibliografici

Autore principale:	Hollensen, Svend (Autore)
Natura:	Elettronico Libro
Pubblicazione:	Harlow : Pearson International Content, 2020.
Edizione:	Fourth edition
Soggetti:	Business & Economics/Marketing/General Business & Economics/E-Commerce/Internet Marketing
Accesso online:	https://resolver.vitalsource.com/9781292351445
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