Marketing communications : integrating online and offline, customer engagement and digital technologies /
"The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organisations are therefore looking for graduates with the skills to implement genuinely integrated ma...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
London ;
KoganPage,
2024
|
| Rhifyn: | 8th ed |
| Pynciau: | |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg: Marketing communications :
- Marketing communications : integrating online and offline, customer engagement and digital technologies /
- Marketing communications /
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- Beyond buzz the next generation of word-of-mouth marketing /
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- Promotional strategy : managing the marketing communications process /