Marketing communications : integrating online and offline, customer engagement and digital technologies /
"The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organisations are therefore looking for graduates with the skills to implement genuinely integrated ma...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
London ;
KoganPage,
2024
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| Έκδοση: | 8th ed |
| Θέματα: | |
| Ετικέτες: |
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Παρόμοια τεκμήρια: Marketing communications :
- Marketing communications /
- Beyond buzz the next generation of word-of-mouth marketing /
- Promotional strategy : managing the marketing communications process /
- Generative Vorhersagetechniken fur Raten und Ontologie-basierte Ahnlichkeitsberechnung mit Anwendungen im Suchmaschinenmarketing /
- Marketing communications : an integrated approach /
- Marketing communications : an integrated approach /