Marketing communications : integrating online and offline, customer engagement and digital technologies /

"The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organisations are therefore looking for graduates with the skills to implement genuinely integrated ma...

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Bibliografiske detaljer

Main Authors:	Smith, P. R. (Paul Russell), 1957- (Author), Zook, Ze (Author)
Format:	Bog
Sprog:	engelsk
Udgivet:	London ; KoganPage, 2024
Udgivelse:	8th ed
Fag:	Communication in marketing.
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