Marketing communications : integrating online and offline, customer engagement and digital technologies /

"The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organisations are therefore looking for graduates with the skills to implement genuinely integrated ma...

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Bibliographic Details

Main Authors:	Smith, P. R. (Paul Russell), 1957- (Author), Zook, Ze (Author)
Format:	Book
Language:	English
Published:	London ; KoganPage, 2024
Edition:	8th ed
Subjects:	Communication in marketing.
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