Smith, P. R., & Zook, Z. (2024). Marketing communications: Integrating online and offline, customer engagement and digital technologies (8th ed.). KoganPage.
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Chicago Style (17th ed.) Citation
Smith, P. R., and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 8th ed. London: KoganPage, 2024.
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MLA (9th ed.) Citation
Smith, P. R., and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 8th ed. KoganPage, 2024.
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Warning: These citations may not always be 100% accurate.