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Imagining Consumers : Design and Innovation from Wedgwood to Corning /

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In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...

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Bibliographic Details
Main Author: Blaszczyk, Regina Lee
Format: Electronic eBook
Language:English
Published: Baltimore, Md. : Johns Hopkins University Press, 2019
Series:Book collections on Project MUSE.
Subjects:
Ceramic tableware industry.
Consumers' preferences.
Glassware industry.
Vaisselle de ceramique > Industrie > États-Unis > Histoire.
Vaisselle de ceramique > Industrie > Grande-Bretagne > Histoire.
Verrerie > Industrie > États-Unis > Histoire.
Verrerie > Industrie > Grande-Bretagne > Histoire.
Consommateurs > Preferences > États-Unis > Histoire.
Consommateurs > Preferences > Grande-Bretagne > Histoire.
Ceramic tableware industry > United States > History.
Ceramic tableware industry > Great Britain > History.
Glassware industry > United States > History.
Glassware industry > Great Britain > History.
Consumers' preferences > United States > History.
Consumers' preferences > Great Britain > History.
USA.
USA
Great Britain.
United States.
History.
Electronic books.
Online Access:Full text available:
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Table of Contents:
  • Cinderella Stories
  • China Mania
  • Beauty for a Dime
  • Fiesta!
  • Better Products for Better Homes
  • Pyrex Pioneers
  • Easier Living?
  • Essay on Sources.

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