Imagining Consumers : Design and Innovation from Wedgwood to Corning /
"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Full text available: |
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|---|---|---|---|
| 001 | musev2_72312 | ||
| 003 | MdBmJHUP | ||
| 005 | 20240815120809.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 191230s2019 mdu o 00 0 eng d | ||
| 020 | |a 9781421437262 | ||
| 020 | |z 9780801861932 | ||
| 020 | |z 9781421437255 | ||
| 020 | |z 9781421437248 | ||
| 020 | |z 9780801869143 | ||
| 035 | |a (OCoLC)1135424508 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Blaszczyk, Regina Lee. | |
| 245 | 1 | 0 | |a Imagining Consumers : |b Design and Innovation from Wedgwood to Corning / |c Regina Lee Blaszczyk. |
| 264 | 1 | |a Baltimore, Md. : |b Johns Hopkins University Press, |c 2019 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (408 pages): |b illustrations, plates | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Studies in industry and society | |
| 500 | |a Originally published as Johns Hopkins Press in 2000. | ||
| 500 | |a The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License. | ||
| 500 | |a Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. | ||
| 505 | 0 | 0 | |t Cinderella Stories -- |t China Mania -- |t Beauty for a Dime -- |t Fiesta! -- |t Better Products for Better Homes -- |t Pyrex Pioneers -- |t Easier Living? -- |t Essay on Sources. |
| 506 | 0 | |a Open Access |f Unrestricted online access |2 star | |
| 520 | 1 | |a "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly | |
| 520 | 8 | |a In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket | |
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Ceramic tableware industry. |2 fast |0 (OCoLC)fst00851074 | |
| 650 | 7 | |a Consumers' preferences. |2 fast |0 (OCoLC)fst00876441 | |
| 650 | 7 | |a Glassware industry. |2 fast |0 (OCoLC)fst00943334 | |
| 650 | 6 | |a Vaisselle de ceramique |x Industrie |z États-Unis |x Histoire. | |
| 650 | 6 | |a Vaisselle de ceramique |x Industrie |z Grande-Bretagne |x Histoire. | |
| 650 | 6 | |a Verrerie |x Industrie |z États-Unis |x Histoire. | |
| 650 | 6 | |a Verrerie |x Industrie |z Grande-Bretagne |x Histoire. | |
| 650 | 6 | |a Consommateurs |x Preferences |z États-Unis |x Histoire. | |
| 650 | 6 | |a Consommateurs |x Preferences |z Grande-Bretagne |x Histoire. | |
| 650 | 0 | |a Ceramic tableware industry |z United States |x History. | |
| 650 | 0 | |a Ceramic tableware industry |z Great Britain |x History. | |
| 650 | 0 | |a Glassware industry |z United States |x History. | |
| 650 | 0 | |a Glassware industry |z Great Britain |x History. | |
| 650 | 0 | |a Consumers' preferences |z United States |x History. | |
| 650 | 0 | |a Consumers' preferences |z Great Britain |x History. | |
| 651 | 7 | |a USA. |2 swd | |
| 651 | 7 | |a USA |2 gnd | |
| 651 | 7 | |a Great Britain. |2 fast |0 (OCoLC)fst01204623 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Full text available: |u https://muse.jhu.edu/book/72312/ |
| 999 | |c 233127 |d 233126 | ||