Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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| Цуврал: | Book collections on Project MUSE.
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| Нөхцлүүд: | |
| Онлайн хандалт: | Full text available: |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- Cinderella Stories
- China Mania
- Beauty for a Dime
- Fiesta!
- Better Products for Better Homes
- Pyrex Pioneers
- Easier Living?
- Essay on Sources.