An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2012
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| Subjects: | |
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MARC
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HE08689.00004.M00038 02012 |7 0 |8 AFR |9 127255 |a DUN |b DUN |c AFR |d 2019-04-30 |e Daystar University |g 2500.00 |l 0 |o THES HE8689.4.M38 2012 |p BK0107589 |r 2019-04-30 00:00:00 |w 2019-04-30 |x 107,589 |y THES | ||
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| 040 | |a DUL |c DUL |d jkimani | ||
| 100 | |a Mathenge, Susan Nyakiere |9 6319 | ||
| 245 | |a An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: |b a case study of Nation Media Group Limited / |c Susan Nyakiere Mathenge / | ||
| 260 | |a Nairobi |b Daystar University |c 2012 | ||
| 300 | |a xi, 102 p. |b ill. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Branding (Marketing) |9 3561 | ||
| 942 | |2 lcc |c THES |h HE8689.4 |i .M38 |k THES |m 2012 |6 HE86894 M38 | ||