Dyfyniad APA
Mathenge, S. N. (2012). An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: A case study of Nation Media Group Limited. Daystar University.
Dyfyniad Arddull Chicago
Mathenge, Susan Nyakiere. An Assessment of the Role of Brand Management Strategies in Customer Retention in the Media Industry in Kenya: A Case Study of Nation Media Group Limited. Nairobi: Daystar University, 2012.
Dyfyniad MLA
Mathenge, Susan Nyakiere. An Assessment of the Role of Brand Management Strategies in Customer Retention in the Media Industry in Kenya: A Case Study of Nation Media Group Limited. Daystar University, 2012.
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