An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /

Eitemau Tebyg

• An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /
  gan: Mathenge, Susan Nyakiere
  Cyhoeddwyd: (2012)
• Brand media strategy : integrated communications planning in the digital era /
  gan: Young, Antony, 1964-
  Cyhoeddwyd: (2014)
• Brand Positioning Strategies and Market Share of Betting Companies In Kenya Case of Betika Limited
  gan: Ojuka, Grace Wendy Akello
  Cyhoeddwyd: (2024)
• The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
  gan: Githinji, Kennedy Gakuru
  Cyhoeddwyd: (2011)
• The role of visual brand differentiation in the continuity of new print magazines in Kenya /
  gan: Juma, Yofi
  Cyhoeddwyd: (2016)