An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2012
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| Subjects: | |
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| Physical Description: | xi, 102 p. ill. |
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| Bibliography: | Includes bibliographical references |