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|a Marketing research /
|c Alvin C. Burns, Ann Veeck, Ronald F. Bush.
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|a Eighth Edition
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260 |
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|a Boston :
|b Pearson,
|c 2017
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300 |
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|a xxx, 459 pages :
|b color illustrations ;
|c 26 cm
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336 |
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|a text
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337 |
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|a unmediated
|2 rdamedia
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|a volume
|2 rdacarrier
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500 |
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|a Includes bibliographical references (pages 431-445) and indexes.
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650 |
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|a Marketing research.
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|a Veeck, Ann,
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