APA (7th ed.) Citation
Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing research (Eighth Edition.). Pearson.
Chicago Style (17th ed.) Citation
Burns, Alvin C., Ann Veeck, and Ronald F. Bush. Marketing Research. Eighth Edition. Boston: Pearson, 2017.
MLA (9th ed.) Citation
Burns, Alvin C., et al. Marketing Research. Eighth Edition. Pearson, 2017.
Warning: These citations may not always be 100% accurate.