Marketing research /

Marketing research /

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Bibliographic Details
Main Authors: Burns, Alvin C. (Author), Veeck, Ann (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Boston : Pearson, 2017
Edition:Eighth Edition
Subjects:
Marketing research.
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Description
Item Description:Includes bibliographical references (pages 431-445) and indexes.
Physical Description:xxx, 459 pages : color illustrations ; 26 cm
ISBN:0134167406
9780134167404

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