Marketing research /
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
2017
|
| Edition: | Eighth Edition |
| Subjects: | |
| Tags: |
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| Item Description: | Includes bibliographical references (pages 431-445) and indexes. |
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| Physical Description: | xxx, 459 pages : color illustrations ; 26 cm |
| ISBN: | 0134167406 9780134167404 |