Services marketing : people, technology, strategy /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
World Scientific,
2016
|
| Edition: | 8th ed. |
| Subjects: | |
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| 100 | 1 | |a Wirtz, Jochen |9 3754 | |
| 245 | 1 | 0 | |a Services marketing : |b people, technology, strategy / |c Jochen Wirtz, Christopher Lovelock. |
| 250 | |a 8th ed. | ||
| 260 | |a New Jersey : |b World Scientific, |c 2016 | ||
| 300 | |a xvii, 783 p. | ||
| 504 | |a Includes index. | ||
| 541 | |a Regent |c Purchase |d Oct. 2018 |h Ksh. 6,551 | ||
| 650 | 0 | |a Marketing |x Management. |9 739 | |
| 650 | 0 | |a Professions |x Marketing. |9 3755 | |
| 650 | 0 | |a Service industries |x Marketing. |9 3756 | |
| 650 | 0 | |a Customer services |x Marketing. |9 3757 | |
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