Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Author: Wirtz, Jochen
Format: Book
Language:English
Published: New Jersey : World Scientific, 2016
Edition:8th ed.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
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Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy / by Wirtz, Jochen

Published 2016
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Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy / by Lovelock, Christopher

Published 2011
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Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy / by Lovelock, Christopher

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