The wallet allocation rule : winning the battle for share /

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Bibliographic Details
Main Author: Keiningham, Timothy L. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (241 pages) : illustrations
ISBN:9781119037309 (e-book)
9781119037286 (e-book)