Keiningham, T. L. (2015). The wallet allocation rule: Winning the battle for share. Wiley.
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Chicago Style (17th ed.) Citation
Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: Wiley, 2015.
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MLA (9th ed.) Citation
Keiningham, Timothy L. The Wallet Allocation Rule: Winning the Battle for Share. Wiley, 2015.
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