How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /

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Dades bibliogràfiques
Autor principal:	Sutton, Kim Maya (Autor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hamburg : Diplomica Verlag, 2014.
Matèries:	Publishers and publishing > Handbooks, manuals, etc. Electronic commerce > Management. Marketing > Management > Handbooks, manuals, etc. Customer relations. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
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