How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2014.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | 0000191961 | ||
| 005 | 20171002065805.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 150223s2014 gw a obf 000 0 eng|d | ||
| 020 | |z 9783842861008 | ||
| 020 | |a 9783842811003 (e-book) | ||
| 035 | |a (CaPaEBR)ebr11020114 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a Z283 |b .S88 2014eb |
| 100 | 1 | |a Sutton, Kim Maya, |e author. | |
| 245 | 1 | 0 | |a How contemporary publishers reach out to their customers : |b transition from B2B to B2C marketing in the publishing industry / |c Kim Maya Sutton. |
| 264 | 1 | |a Hamburg : |b Diplomica Verlag, |c 2014. | |
| 300 | |a 1 online resource (87 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015). | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Publishers and publishing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Electronic commerce |x Management. | |
| 650 | 0 | |a Marketing |x Management |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 0 | |a Electronic books. | |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11020114 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 181094 |d 181094 | ||