How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Sutton, Kim Maya (Awdur)
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Hamburg : Diplomica Verlag, 2014.
Pynciau:	Publishers and publishing > Handbooks, manuals, etc. Electronic commerce > Management. Marketing > Management > Handbooks, manuals, etc. Customer relations. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Rhyngrwyd