How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /

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Detalhes bibliográficos
Autor principal:	Sutton, Kim Maya (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Hamburg : Diplomica Verlag, 2014.
Assuntos:	Publishers and publishing > Handbooks, manuals, etc. Electronic commerce > Management. Marketing > Management > Handbooks, manuals, etc. Customer relations. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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